E-Commerce Web Design, Development, and SEO Strategy for Peninsula Products
Industry:
Construction Products & Services (E-Commerce)
What I did
For Peninsula Products, an Australian e-commerce business selling construction products and services, I led the entire process from strategy creation to execution. This included understanding the client’s needs, designing and developing a conversion-oriented, SEO-optimized website, and managing client interactions.
Web Design & Development
Client Management
Strategy Creation
Implemented e-commerce features
Optimized on-page & technical SEO elements
Conversion rate optimization
Project management
Cross-department collaboration

Hero Section Design Options
The first 3 design options sent to the client to choose from



Technologies / Tools

WordPress

Google Analytics

Google Search Console

Elementor Pro

Google Tag Manager

StoryBrand

Figma

Asana
Results Delivered
- Delivered a fully functional e-commerce website that aligned with Peninsula Products’ branding and business goals.
- Improved search engine visibility through on-page and technical SEO optimizations.
- Ensured a mobile-optimized design, enhancing user experience and engagement across devices.
- Provided the client with actionable insights through Google Analytics and Search Console, enabling data-driven decision-making.


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Let’s Work Together
Let’s talk to see if we’re a good fit. Send me an email or fill the form so we can schedule a meeting to discuss your project goals or answer your question.
My time zone: GMT-6 (central time)
My email: hello@brand.micasaabierta.com